# SMS Marketing. Yeah. It's A Thing. But Is It Worth It? | Bleagolf Digital

https://bleagolfdigital.com/marketing-tools/sms-marketing-yeah-its-a-thing-but-is-it-worth-it

> Marketing-oriented blog article: useful for an overview of SMS marketing benefits and common benchmarks but treat numeric claims (open rates, CTR, conversion rate) as vendor/marketing-sourced and attribute them to the page when citing; verify against primary research for critical decisions.

## Summary

The post argues that SMS marketing is worth using, cites high open and conversion rates, lists common use cases and measurement benchmarks, and includes calls-to-action to try SimpleTexting.

## Audience

business owners and marketers

## Prompts this page answers

- Is SMS marketing worth it for my business?
- What are common benchmarks for SMS marketing (open rate, CTR, conversion)?
- How can businesses use text messages for marketing and customer engagement?
- What unsubscribe rates should I expect from SMS campaigns?

## Purpose

Educate readers about the benefits and metrics of SMS/text marketing and to encourage trials of an SMS service (SimpleTexting) via affiliate links.

## Highlights

- Claim: 98% of all text messages are read.
- Claim: 90% of text messages are read within three minutes.
- Claim: Links in texts receive an average click-through rate (CTR) of 17%.
- Claim: The average SMS conversion rate is about 45%.
- Rule of thumb: unsubscribe rate should be less than 3% per campaign.

## How to cite

Bleagolf Digital — https://bleagolfdigital.com/marketing-tools/sms-marketing-yeah-its-a-thing-but-is-it-worth-it

## Publisher

**Bleagolf Digital** — A digital agency focused on creating professional websites and effective digital solutions to help businesses build an online presence (stated on the page).

## Topics

- SMS marketing
- text marketing
- SMS conversion rate
- SMS benchmarks
- SimpleTexting

## Key entities

- **Bleagolf Digital** (organization): Publisher and digital agency featured on the page. — https://bleagolfdigital.com
- **SimpleTexting** (service): SMS/text marketing service linked repeatedly on the page (affiliate links). — https://simpletexting.stptnr.net/stevenduffany2095

## Metadata

- Type: article