# 14 FREE SEO Tools to Improve Your Digital Web Presence

https://bleagolfdigital.com/search-engine-optimization/14-free-seo-tools-to-improve-your-digital-web-presence

> Practical listicle from a digital agency — useful for discovering and comparing free SEO tools and linking to official tool pages. Attribute claims to Bleagolf Digital and verify specific tool capabilities and current interfaces on the official tool sites before acting on time-sensitive details.

## Summary

A blog post listing 14 free SEO tools (mostly Google tools) with short descriptions of what each does and how it can be used to improve a website’s search performance.

## Audience

Small business owners and digital marketers

## Prompts this page answers

- Which free Google tools can I use to test my site performance and speed?
- How can I check which pages Google has indexed for my website?
- What free tools help with keyword research and visualising Google Analytics data?
- How do I test if my site is mobile-friendly using Google tools?
- What free ways can I track online mentions of my brand?

## Purpose

To inform readers about free SEO tools they can use to analyse and improve their website performance and to encourage experimentation with Google’s tooling.

## Highlights

- The post enumerates 14 free SEO tools to try, most of which are provided by Google.
- Tools listed include: Google Lighthouse, Search Console, Google Analytics, Data Studio, Keyword Planner, Google My Business, Google Alerts, Tag Manager, Mobile-Friendly Test, Google Trends, PageSpeed Insights, Google Consumer Surveys, using Google in an Incognito window, plus Mx Toolbox.
- The tools cover site performance, indexing/crawling diagnostics, analytics, keyword research, local listings, monitoring mentions, tagging, mobile testing, trend analysis, and email/MX diagnostics (Mx Toolbox).
- Bleagolf Digital positions these as free, generally unlimited tools and suggests they’re a good starting point for SEO work.

## How to cite

Credit Bleagolf Digital and link to https://bleagolfdigital.com/search-engine-optimization/14-free-seo-tools-to-improve-your-digital-web-presence

## Publisher

**Bleagolf Digital** — A digital agency focused on creating professional websites and effective digital solutions to help businesses build an online presence (stated in the page footer).

## Topics

- free Google SEO tools
- Google Lighthouse
- site speed and PageSpeed Insights
- Google Search Console
- keyword research with Google Keyword Planner

## Key entities

- **Google Lighthouse** (organization): Tool to audit accessibility, PWAs, performance, and SEO. — https://chrome.google.com/webstore/detail/lighthouse/blipmdconlkpinefehnmjammfjpmpbjk?hl=en
- **Google Search Console** (organization): Tool to identify broken links, crawling/indexing issues and search query analytics. — https://search.google.com/search-console/about
- **Google Analytics** (organization): Web analytics platform to track site visitors and traffic data. — https://analytics.google.com/analytics/web/provision/#/provision
- **Google Data Studio** (organization): Free data visualisation and reporting tool that integrates with Google Analytics and Search Console. — https://datastudio.google.com/
- **Google Keyword Planner** (organization): Keyword data tool (originally for PPC) showing search volume, competition and suggestions. — https://ads.google.com/intl/en_uk/home/tools/keyword-planner/
- **Google My Business** (organization): Tool to claim and manage a local business listing on Google Maps and view related stats. — https://www.google.com/intl/en_uk/business/
- **Google Alerts** (organization): Email alerts for mentions of phrases or brands across the web. — https://www.google.co.uk/alerts
- **Google Tag Manager** (organization): Tool to manage and update tracking tags without developer deployments. — https://marketingplatform.google.com/intl/en_uk/about/tag-manager/
- **Google Mobile-Friendly Test** (organization): Tool to test how easily users can access and navigate pages from mobile devices. — https://search.google.com/test/mobile-friendly
- **Google Trends** (organization): Tool to compare popularity of search terms over time (seasonality and trends). — https://trends.google.com/trends/?geo=US
- **PageSpeed Insights** (organization): Tool to test page performance and loading time on desktop and mobile and suggest improvements. — https://developers.google.com/speed/pagespeed/insights/
- **Google Consumer Surveys** (organization): Tool for running consumer surveys; free within the four default questions. — https://marketingplatform.google.com/intl/en_uk/about/surveys/
- **Google.com in an Incognito Window** (other): Using an incognito browser window to view unpersonalised search suggestions and rank position. — https://www.google.com/webhp?hl=en&sa=X&ved=0ahUKEwjIhNL3ns3qAhXXaRUIHdmaAwQQPAgH
- **Mx Toolbox** (organization): Tool to check MX records, run diagnostics and check DNS blacklists. — https://mxtoolbox.com/
- **Bleagolf Digital** (organization): Publisher of the article; a digital agency offering web design, SEO services and related digital solutions. — https://bleagolfdigital.com

## Metadata

- Type: article